rise. shine.

You can only really be yourself when you’ve had a great night’s sleep. We get that, and it’s the reason we’re obsessed with giving people the brilliant sleep it takes to shine. And when being yourself means being ferociously fabulous, and shining brightly until the early hours, a great night’s sleep is even more important.

diversity at eve

We thrive on individually; that’s what makes us eve.

We believe that difference and individuality is what makes society, business and ideas go around, so we support and encourage a diverse and inclusive workforce to help create an even better brand.

That means that whatever your ethnic origin, religion, colour, gender, sexual orientation, gender identity, gender expression, age or status as an individual with a disability, you’ll get all the opportunities, respect and support you’d expect from a passionate business that cares about people.

We’re here to help people get great sleep because we believe that it takes great sleep to rise and shine. Every. Single. Day.

sink the pink

At Sink The Pink, Everyone is welcome and Everyone is celebrated.

An antidote to the soulless mega clubs, Sink The Pink is a collective of queens, club kids, pop superstars, creative juggernauts, flamboyant dancers, and acclaimed designers.

Started in 2008, Sink The Pink has grown from humble beginnings at Bethnal Green working men's club to be one of the biggest LGBTQ nights in the world, selling out venues such as the Brixton Academy, Roundhouse and Troxy.

Sink The Pink is part of the East Creative family with Mighty Hoopla, Savage and more.

Join the Revolution.

meet the queens

Hear what four of the beautiful faces behind Sink the Pink have to say, including how sleep fits into their everyday routines.

Glynn Fussell, Sink the Pink


“Drag is a labour of love but it takes its toll! That’s why bed is a queen’s best friend, our palace, our fuel station, our quiet place!”