our pillows

our pillows

In two minds about the right pillow for you? Don’t be. We’re here to help you find the one that floats your boat.

your guide to picking the perfect pillow

Investing in a good pillow is a no-brainer. The right head and neck support can transform your sleeping habits, not to mention improve your posture and energy levels. Here’s our guide to choosing the perfect pillow – however you choose to rest your head.

types of pillow

the latest pillow tech

Fabric and pillow technology moves quicker than a 100m sprinter, with fillings to suit every desire. In other words, if you’ve had your pillow for more than a few years, you can probably do better.

natural filling

Like to get down with down? Feathers are great for people who alternate between different sleep positions, as they’re nice and squishy for tossing and turning. Just not so great if you’re a vegan. Feathers can also attract dust mites, so steer clear if you’re allergy-prone.

microfibre filling


Thanks to some rather sophisticated fabric technology, microfibre has all the ups of down (see what we did there), with none of the drawbacks. Unlike feathers, which tend to flatten in the night, microfibre manages to be both squishy and supportive, while also preventing overheating. Our microfibre pillows are particularly good for people with allergies, as they can be chucked in the washing machine and even tumble-dried to ward off dust mites.

memory foam


If you need a bit more support from your pillow, memory foam is your best bet. Designed to gently mould to the contours of your body, it’s excellent for keeping your head and neck in perfect alignment, so you’re less likely to wake up feeling stiff. Don’t just go for any old memory foam, though – our design includes carefully placed air holes to stop you getting hot and bothered and a clever layering of foam to give you that just-right kind of support.

the right support for your sleep style

Whether you like to curl up in a ball or make like a mattress hog (you know who you are), the right pillow will support your head and neck and keep your spine perfectly aligned - stopping any annoying aches and niggles the next day.

pillows for side sleepers


Side sleepers need good support and a reasonable loft (that’s the height of the pillow, btw) to make sure that your spine and neck aren’t skew-whiff while you sleep. Our microfibre pillow was designed with a subtle wedge shape, so that the ‘boxier’ edge suits side sleepers, but the tapered side suits those snooze flat out on their back.

neck support for stomach sleepers


Sleeping on your front can put a serious strain on your neck. You’re also more prone to dust issues, and overheating. Not that you can help it, of course. What you can do is choose a pillow that encourages the best spinal alignment – something soft to medium in firmness, but not too lofty. Our microfibre pillow is a great option as it’s nice and airy to sink your face into, while still offering good support. The tapered edge also encourages maximum comfort.

pillows for back sleepers


If you like to gaze upward at night, you’ll need a pillow that’s firmer, but flatter, to support you. Memory foam is a good option, as it encourages the correct alignment of your head and neck, without you feeling too propped up. Ours includes a breathable mesh cover and plenty of air holes to prevent overheating. No one likes a hot pillow, after all.

combination sleepers


If you tend to wriggle around at night, your best bet is probably a microfibre pillow in medium thickness. This will provide enough squish to mould to your body when you’re on your front, with plenty of support when on your back. Or try something like our microfibre pillow, which can be switched around to suit whatever sleep position takes your fancy that night.

looking after your pillow

Like it or not, we all shed thousands of skin cells in our sleep, which can attract dust-mites. Your pillow will also soak up sweat, drool (no judgement here) and oil from your skin, making it a hotbed for bugs if left unwashed.

good pillow hygiene

All our pillows come with washable cotton covers to keep things fresh as a daisy, but we also offer an extra buffer in the form of our pillow protector if you like to keep things Mrs Hinch-levels of clean. When it comes to pillowcases, 100% cotton is best as it’s breathable and absorbent, and will keep your skin cool. While it’s best to change your pillow case every couple of weeks, pillows can go a bit longer between washes, depending on the filling.

caring for feathers

Feather pillows should be aired regularly outside, and washed a couple of times a year. Make sure you dry yours thoroughly (some can be tumble-dried on a cool setting – if not hang outside and shake a few times) or the feathers will smell a bit funky.

microfibre hygiene

Our microfibre pillows can be chucked in the washing machine and washed on around 40˚C every couple of months to keep them clean and mite-free. Just make sure you check the care label first.

looking after memory foam


Memory foam can’t be washed, which is why we’ve encased ours in removable jersey covers. These can then be popped in the machine every couple of months. The foam itself can be vacuumed from time to time to keep dust at bay, particularly if you have allergies.

keep your pillow plump

Feather pillows should be plumped daily to redistribute the filling and keep them as supportive as possible. Microfibre pillows can also lose their mojo, with time, which is why ours are designed with two chambers (basically, like a pillow in a pillow) that help to distribute the filling evenly and prevent clumping. Memory foam is the gift that keeps on giving because it never loses its shape or density.

how often should you replace your pillow?

Generally speaking, you should replace your pillow every two years. But a well-made one can last you up to three years. Sneaky plug alert: that’s why we give you a 3-year warranty on both our memory foam and microfibre pillows.

A good test of whether it’s time to replace yours is to lie it across your arm – if the pillow immediately flops either side, you’re definitely due a new one.

Of course, the best pillow test of all is just how well you’re sleeping. If you’re out for the count and wake up feeling chipper, it’s more than likely doing its job properly. Waking up in the night, tossing and turning, and feeling achy suggests you can definitely do better. With the right pillow, you could wake up feeling invincible. Why settle for anything less?