finding the best pillow for you

Soft, squishy, supportive or solid. What’s the best pillow to go for? Kind of like buying a new hat, finding the right pillow is about picking one that suits. And with so much advice out there it can leave us feeling a bit muddled.

the eve pillow buying guide

That’s where our pillow buying guide comes in. See it as your nifty one-stop shop for all things pillows, because choosing the best pillow shouldn’t be rocket science. And with 4 eve pillow types to choose from, it’s time to get clued up before you make your move.

how do I know when I need a new pillow?


We all want to get the best sleep, and pillows are as essential for a good night’s sleep as butter is to crumpets. But the tricky part is knowing when to change your pillow before it starts to take its toll on your precious zZz’s - something morning larks nor night owls want to compromise on.

Apart from pesky aches and pains creeping in, your pillow going past its ‘use by date’ can often take place undercover (pun intended). Our clever product boffins reckon you should change your pillow every 2 to 3 years to keep your head (and sleep) as fresh as a daisy. And to make sure your sleep companion is supporting you in all the right ways.

Other signs that you might need to replace your pillow include lumps, stains, pesky headaches and a rigorous re-plumping session every night. And while it’s hard to let go of our pillows (they are the holders of our secrets after all), the next big challenge is knowing which pillow to buy.

Read on to get clued up on choosing the right pillow for you - and why choosing eve might be the best decision you ever make.

how do I pick the perfect pillow for me?



It’s a fact. We all sleep differently. From side sleepers to tummy floppers and roaring snorers, we’re all a bit of this and a bit of that. Which means there’s no one-size-fits-all when it comes to buying the best pillow.

Luckily, our range of delightfully comfy pillows is as versatile as it is handily-designed and each comes in the standard UK pillowcase size of 50 x 70cm. So all you have to do is decide which pillow type sounds like the one for you.

the pillow for side sleepers: Almost 3 quarters of our sleepy nation get their top quality rest on their side, so it’s safe to say that side sleeping is a thing. Introducing the microfibre pillow; the best pillow for side sleepers, its supportive wedge shape has a chunkier side that supports your spine and neck while you’re in (sideways) dreamtown. It also doubles up as a brilliant pregnancy pillow.

the pillow for front sleepers: The truth about sleeping is that we often can’t help what position we end up in. And if that tends to be on your tummy, then the microfibre pillow could be your partner in crime. With a subtle wedge shape that supports your head and neck, this one ticks all of the comfort boxes. If it’s next level softness you’re after, try the snuggle pillow, a delectably comfy pillow filled with luxurious microfibre. Or sink into cloud-like squishy snuggles with the fluffable feather pillow, packed to the brim with feather and down.

the pillow for back sleepers: A firm favourite among ceiling-gazers across Britain, the memory foam pillow is the perfect pillow for back sleepers. Memory foam is not only incredibly comfy, but it also supports your head and neck while you get your starfish on. Plus, its breathable mesh cover keeps it nicely fresh. But if you’re looking for something a bit softer, the fluffable feather pillow is sumptuously squishy while still supportive of your head and neck.

the bit-of-everything pillow: Not quite sure where you fit on the sleeper scale? No problem. The microfibre pillow is great for midnight wrigglers and gives just enough squish to mould to your body whether you’re on your front, side, or any other position that takes your sleepy fancy. The true combination sleeper’s pillow.


what’s the best pillow filling?

When it comes to choosing the right pillow, thinking about the filling is super duper important. That’s because different pillow fillings do different things. So read on to discover which one could be for you.

memory foam: Memory foam pillows are popular for their ability to mould to our bodies and provide essential support to our heads and necks - great for side sleepers with neck pain or as a knee support while you zZz away.

microfibre: Possibly the cleverest of fillings, microfibre pillows have a sublimely soft filling on the outside with a firm filing in the middle, giving you the best of both worlds. Ours is the best pillow for all types of sleepers - a true all-rounder.

super soft fibres: Our snuggle pillow is stuffed with a glorious blend of cosy microfibres that give it a fancy hotel pillow-type feel. With a 100% cotton cover that’s supremely soft to touch, it’s the kind of pillow type that makes you jump into bed - and not want to leave the next morning.

feather and down: Feather pillows are known for being super duper soft - sometimes a little too soft. But fear not, our fluffable feather pillow has a nifty 3 chamber design, so you can enjoy a deliriously squishy snooze while your head and neck are properly supported.


should I wash my pillows?

There’s nothing quite like jumping into a fresh bed. But how can we keep our pillows in top condition? Well, as with all of our sleep goodies, we make keeping things clean as easy as pie so that you can enjoy fresh sleep night after night, morning after morning.

Each of our sublimely comfy pillows is washable at 40 degrees (except the memory foam one which has a removable cover). You could also whack on a pillow protector so that you’re extra covered. There’s 3 different types to choose from, so don’t tell us we don’t spoil you.


how do I break in my new pillows?


Getting used to anything new can take time, and the same goes for a new pillow. You might find you’ve had the best night’s sleep ever after your first night, but don’t worry if it’s not an immediate match made in heaven (other things might come into play too, like a great routine or winding down).

It can be a toughie to know how much time it takes to adjust to a new pillow. Thankfully, our pillow trial gives you 30 nights of luscious sleep to make up your mind on your new sleeping companion. Not only does it have to feel just right, but it can help you decide on how many pillows you need (desperate for another snuggle pillow? No problem).


time to start your new pillow love story?

So you’ve decided the time is right to move onto buy a new pillow - hats off to you. Our pillows are by our side (rather, under our heads) through thick and thin, for moments big and small - like cradling that sprained ankle to soaking up our tears - and saying goodbye can be harder than we thought.

That’s why we’re celebrating them in our Pillow Love Story. Because pillows really are the unsung heroes of the bedroom - and every hero deserves a great send off.


a pillow love story

time to get crafty

Have you ever thought about pillow recycling or what to do with old pillows? While we can’t lob our pre-loved pillows in the recycling bin or take them to charity, there is a light at the end of the tunnel.

We’ve teamed up with the talented artisans at LoveCrafts who have come up with inventive ways to give old pillows a new lease of life - and you don’t have to be a star crafter to make them, either. Check out their how-to video below to get started.

upcycle your pillow